Marketed as Creatable World, Mattel launched the customizable dolls with a unisex wardrobe in 2019. The company says the purpose of this new toy is to make “doll play more inclusive” by “keeping labels out and inviting everyone in - giving kids the freedom to create their own customizable characters again and again”.
To find out more about Mattel’s new toys, please click here:
https://www.advocate.com/news/2019/9/25/mattel-unveils-worlds-first-gender-neutral-doll